In a celebration of regional pride and sporting excellence, Lucknow Super Giants has officially announced its partnership with JK Super Cement from the house of JK Cement as the team’s Principal Sponsor for the upcoming IPL 2026 season.

This partnership marks a historic coming together of two homegrown giants. Both JK Super Cement and the Lucknow Super Giants share deep roots in the soil of Uttar Pradesh, representing the spirit, resilience, and ambition of the state on a national platform.

Dr. Raghavpat Singhania, Managing Director, JK Cement Ltd., highlighted the company’s deep-seated commitment to the sport:

“Cricket is not merely a sport — it is the heartbeat of Uttar Pradesh. Our organisation has been a steadfast supporter of cricket for decades, with a clear vision to nurture and strengthen the sporting ecosystem from the grassroots level upward. Partnering with the Lucknow Super Giants marks a natural progression of this commitment. We are thrilled to support a team that represents our home state, and we remain dedicated to providing a platform for local talent to shine on the global stage.”

The association is set to significantly strengthen JK Super Cement’s brand recall across the country while reinforcing its presence in India. Speaking on the synergy between the brand’s promise and the sport, Mr. Madhavkrishna Singhania, Joint Managing Director and CEO, JK Cement Ltd., added:

"At JK Super Cement, our promise has always been to stand by the home builder through every stage of construction, catering to all their needs to Build Strong. In the same spirit, we are here to support the Lucknow Super Giants. Just as we provide the strong foundation for a safe home, we aim to be the strong support system for LSG as they head into the tournament. We are confident that this partnership will amplify our brand presence and we are delighted to stand with Lucknow Super Giants as Principal Sponsors as together we BUILD STRONG fan connections and engagements”

Mr. Vinay Chopra, CEO, RPSG Sports Private Limited, said- “We are thrilled to welcome JK Super Cement as the Principal Sponsor for Lucknow Super Giants in the upcoming IPL 2026 season. This partnership unites two proud sons of Uttar Pradesh—JK Cement, a cornerstone of India's construction industry, and LSG, the heartbeat of our state's cricketing passion, both embodying resilience, strength, and unwavering ambition. Together, we will BUILD STRONG foundations for success, amplifying fan connections and nurturing local talent on the national stage, much like JK Super Cement supports home builders every step of the way. This collaboration celebrates our shared roots and promises an exciting journey ahead for LSG supporters across the nation.”

The collaboration between JK Cement and LSG is expected to roll out a series of fan-engagement initiatives across Uttar Pradesh, celebrating the union of the state's industrial strength and its cricketing passion.